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Capitalizing on the GLP-1 Medication Boom
A Lucrative Opportunity for Healthcare Entrepreneurs

GLP-1, or glucagon-like peptide-1, is a hormone that plays a critical role in regulating postprandial glucose homeostasis. It's secreted by intestinal L-cells in response to food intake and has a range of metabolic effects, including stimulating insulin secretion, reducing gastric emptying, inhibiting food intake, and modulating rodent beta-cell proliferation. The hormone also increases natriuresis and diuresis, and its multifaceted functions make it a subject of interest for managing various metabolic disorders, especially type 2 diabetes.
Recent studies and trends show a significant uptake in GLP-1 medications among US adults, with popular brands like Novo Nordisk's Ozempic and Eli Lilly's Mounjaro leading the charge. This is a testament to the effectiveness of GLP-1 in managing conditions like type 2 diabetes, obesity, and potentially even non-alcoholic fatty liver disease.

It's also noteworthy that one in eight American adults has at some point tried GLP-1 class medications, highlighting the impact and utility of these treatments in modern health care.
Impact of GLP-1 Drugs on Long-term Outlooks for Eli Lilly and Novo Nordisk
The pharmaceutical landscape is undergoing a significant transformation with the rise of glucagon-like peptide-1 (GLP-1) drugs, primarily driven by their expanded use beyond traditional diabetes treatment to include obesity management and potentially other metabolic disorders. This report examines the implications of this trend for two leading companies in the sector, Eli Lilly and Novo Nordisk, focusing on their financial performance, market positioning, and future prospects in light of the burgeoning demand for GLP-1 based therapies.
GLP-1 drugs have emerged as a pivotal class of medications in the treatment of type 2 diabetes and obesity, with their role expanding into the management of other metabolic disorders. Eli Lilly and Novo Nordisk, two pharmaceutical giants, have been at the forefront of this evolution, with their GLP-1 portfolios driving significant revenue growth and market valuation increases. This report delves into the impact of the expanded use of GLP-1 drugs on the long-term outlooks for these companies, considering the current market dynamics, supply challenges, and future growth opportunities.
Financial Performance and Market Dynamics
Eli Lilly's GLP-1 drugs, Mounjaro and Zepbound, have significantly contributed to the company's revenue, with projections indicating a potential generation of approximately $13.5 billion in sales. The company's strategic focus on ramping up production to meet the soaring demand underscores the importance of GLP-1 drugs in its portfolio. Eli Lilly's market valuation has surged, reflecting investor confidence in its growth trajectory within the GLP-1 market segment.
Similarly, Novo Nordisk's GLP-1 drugs, Ozempic and Wegovy, have been instrumental in driving the company's financial success, with sales expected to reach $26 billion for the full year 2024. The company's dominance in the GLP-1 market, commanding about 56% of total market share, positions it favorably for sustained growth. However, Novo Nordisk faces supply constraints, highlighting the challenges of meeting the unprecedented demand for GLP-1 drugs.
Supply Challenges and Strategic Responses
Both Eli Lilly and Novo Nordisk have encountered supply constraints due to the overwhelming demand for their GLP-1 drugs. These challenges have prompted strategic responses, including significant investments in expanding manufacturing capacity and adjusting production priorities to ensure the availability of these critical medications. The companies' efforts to navigate supply issues reflect the strategic importance of GLP-1 drugs in their portfolios and their commitment to addressing the growing needs of patients with diabetes and obesity.
Healthcare professionals are uniquely positioned to leverage the growing trend of GLP-1 medications, not only to enhance their practice but also to contribute significantly to public health improvements. Here are several strategies they can employ:
Develop Specialized Clinics or Consultation Services
Healthcare professionals can establish specialized clinics or consultation services focused on weight management and diabetes care, integrating GLP-1 medications as a key component of treatment plans. The GLP-1 Virtual Clinic model developed by Topflight harnesses the power of remote patient management to offer a differentiated and effective approach to managing conditions treated with GLP-1 therapies. This model not only supports better health outcomes but also enhances patient engagement through the use of cutting-edge technologies and personalized care strategies
Implement Patient Education Programs
Content creators are developing educational programs to inform patients about the benefits, side effects, and proper use of GLP-1 medications, which can empower patients and improve treatment outcomes. These programs can be delivered through various formats, including workshops, seminars, or digital platforms, making them accessible to a wider audience.
Lauren Newman, a registered dietitian, offers a GLP-1 Medication Education and Process Group, which provides education and discussion on the science behind GLP-1 medications, their side effects, and societal implications. This program is designed for individuals with diabetes who are currently on GLP-1 medications, contemplating adding them to their care plan, or have been on them in the past.
Similarly, the Association of Diabetes Care & Education Specialists (ADCES) provides training and education resources for diabetes healthcare professionals, including information on GLP-1 medications and their role in regulating blood sugar levels, encouraging weight management, and reducing the risk of heart attack and stroke.
Digital Health and Telemedicine
Incorporating digital health tools and telemedicine can enhance patient monitoring and support. Healthcare professionals can use these technologies to track patients' progress, manage side effects, and adjust treatment plans remotely, improving access to care and patient engagement.
“There’s a lot of data on the use of BP cuffs in chronic hypertension: Use the remote blood-pressure cuff,” said Emily Fry, MHA, vice president of innovation operations for the Steele Institute for Health Innovation at Geisinger. They are utilizing Best Buy Health to build out a care continuum model with the enabling technology of remote-patient monitoring.
“The key here is the personalization through the mode you want to be communicated with on the Best Buy Health app—they have the notifications,” Fry said. If needed, a nurse can call or text you, but it is also not needed all the time because there are automatic notifications to tell you to take your blood pressure or step on the scale.”
Conduct Research and Participate in Clinical Trials
The healthcare and pharmaceutical landscape is witnessing a surge in research and clinical trials related to GLP-1 medications, thanks to startups and established companies alike. These efforts are driven by the potential of GLP-1 therapies to revolutionize the management of obesity and diabetes.
One notable startup, Metsera, has emerged with a $290 million investment, focusing on expanding the application of GLP-1 agonists beyond obesity and diabetes. Metsera is developing a suite of peptide and peptide-antibody conjugate drugs for weight loss and other indications, leveraging the vast library of gut hormone peptides acquired from Zihipp Limited. The company is led by Stephen Bloom, who was among the first to publish on the role of GLP-1 in appetite control. Metsera's roster includes injectable GLP-1 receptor agonists, dual amylin and calcitonin receptor agonists combined with a GLP-1 receptor agonist, and oral peptides. Their work highlights the potential for GLP-1 therapies to address not just weight loss, but also cardiovascular illness, sleep apnea, and neurological disorders like Parkinson's disease.
In terms of research, there's a growing body of evidence supporting the long-term benefits of GLP-1 therapies. A recent clinical trial highlighted the effectiveness of semaglutide in adults with overweight or obesity, demonstrating significant reductions in A1C and weight. These results underscore the potential of GLP-1 medications to address not just the symptoms of diabetes but also the underlying obesity, which is a key risk factor for many chronic diseases.
There's a focus on understanding the impact of GLP-1 medications on cardiovascular outcomes, with some studies suggesting that these therapies may have protective effects on the cardiovascular system (source: Cardiovascular Outcomes.
Moreover, the development of oral GLP-1 medications like the oral tablet formulation of VK2735 by Viking Therapeutics represents a significant advance, offering a more convenient option for patients who may not prefer or be suitable for injectable treatments.
Advocate for Policy and Access Improvements
Healthcare professionals are actively advocating for policies that improve access to GLP-1 medications and enhance patient education and care. This effort involves collaboration with various stakeholders, including insurance companies, healthcare systems, and government agencies, to ensure that a broader spectrum of patients can benefit from these treatments.
For instance, the American Medical Association (AMA) has urged insurance coverage parity for emerging obesity treatments like GLP-1 agonists. This advocacy aims to improve coverage by health insurance plans, acknowledging the efficacy of GLP-1 medications in managing obesity and related conditions.
Promote Lifestyle Interventions
While GLP-1 medications are effective, they are most beneficial when combined with lifestyle interventions. Healthcare professionals can emphasize the importance of diet, exercise, and behavior modification as complementary strategies to medication, helping patients achieve sustainable health improvements.
Engage in Public Health Campaigns
The American Society of Anesthesiologists (ASA) recently issued new guidelines for the preoperative management of patients on GLP-1 receptor agonists, highlighting the importance of managing these medications in various medical contexts, including pre-surgical care. This demonstrates a growing recognition of the role of GLP-1 medications in comprehensive patient care.
The Centers for Disease Control and Prevention (CDC) has partnered with local health departments to implement community-based programs that provide education on healthy eating, physical activity, and the role of GLP-1 medications in managing obesity and diabetes. These programs also offer support for behavior change and lifestyle modification, demonstrating the impact of healthcare professionals and public health campaigns at the community level.